Life at Insignia Senior Community


Living in a senior community | Insignia Senior Living

“Insignia Senior Living provides safe and joyful environments where our residents feel loved and valued”… The Cruz family

How is life at Insignia?



Life at Insignia is making our world a better place to live. All Insignia Assisted Living and Memory Care communities in Georgia and Puerto Rico are owned and operated by the Cruz-Rosso family. This means we put “people above profits”. Both Milton L. Cruz and his wife, Aileen Rosso, personally oversee the care and culture along with an expert team of dedicated professionals. At Insignia, we invite you or your loved one to be part of the family.

Step inside any Insignia senior living community and, you will feel the difference in our unique culture. Staff, called “Associates”, are smiling and happily assisting our residents and we are proud of how long most have been with us.

Residents are smiling, well-groomed, and typically engaged in an interesting activity or socializing with friends over a specially prepared, delicious meal. Alternatives and special diets are also available. The Insignia motto is “A Smile at Every Touchpoint” and that is how our Associates are trained.

Our programs

Our programs are person-centered and tailored to the needs of the individual, whether in assisted living or our specialized Memory Care area. Our Memory Care Program, known as Seasons, provides loving care for individuals with all stages or ‘seasons’ of Alzheimer’s’ or other types of dementia such as Lewy-Body and Frontal Temporal Lobe.

Other health issues that impair cognitive abilities, such as stroke and Parkinson’s disease may also benefit from Season’s specialized program.

At Insignia, we promote our residents in maintaining their independence. We also provide needed assistance with the activities of daily living, such as bathing, dressing, grooming, continence care, meals, and ambulation.

Our certified medication technicians oversee our medication management program under the supervision of our regional RN. We also have a physician and nurse practitioner who regularly visit our residents in our buildings if desired.

Rehabilitation, including physical therapy, occupational therapy, and speech therapy are also available on-site. Make Insignia your new home, or enjoy a short-stay while recuperating or waiting for loved ones to return from a business trip.

Longevity and quality of life

Loneliness and social isolation have been shown to decrease both longevity and quality of life. Life at Insignia means that residents may choose a private time or choose to be as busy with friends as they like. Our van provides regularly scheduled shopping trips and outings to keep our residents engaged in the local community, as well as providing transportation to important medical appointments. At Insignia, there is always an opportunity for fun and friendship.

Insignia owns and operates senior communities in Georgia

  • Insignia of Newnan
  • Tapestry House in Alpharetta
  • Tapestry House Memory Care in Alpharetta

Life at Insignia in Puerto Rico.

  • Miramar Living
  • Residence
  • Villa Serena
  • Insignia Caparra
  • Insignia Parkville

Our services include:

  • Senior living
  • Assisted living Memory care
  • Transition Care Program


Our Family

Each Insignia Senior Living community is part of a family-owned and operated company with deep roots in the hospital and healthcare industry.

Founded by Milton L. Cruz and Aileen Rosso in 2003 in the Southeastern United States, and now in Puerto Rico, and Panama, the company remains true to its belief that genuine care means treating residents like family.

Life at Insignia means respect, each individual involved with Insignia—whether staff, family members, or residents—deserves respect.

As owners and operators, the Cruz family takes a strong hands-on approach in shaping this positive culture, empowering the caregivers, and staff of each Insignia community to create safe and joyful environments for residents every day.

Through heartfelt words, loving gestures, and exceptional attention to care, residents feel a real sense of home and belonging.


“A smile at every touch point


Our Values


All of our values are built on a foundation of integrity. We operate our communities ethically, holding all of our staff to a high level of professionalism.


Because of our deep experience in many locations, our methods have become precise, so we can focus our attention on serving and spending time with our residents.


Our residents’ personal and medical information remains confidential at all times. We believe autonomy is vital in all stages of life, which is why we never waiver from our promise to maintain our seniors’ privacy.

Action Oriented / Sense of Urgency

We encourage our residents to exercise their bodies and minds every day, to be active, each according to his or her ability. On the management, we don’t waste any time to make and execute the right decisions.

Participative Communication

Insignias caregivers are more than employees – they are family. Our residents and caregivers enjoy dynamic relationships rooted in security and a penchant for fun. We encourage our residents to express their questions, concerns, and feelings freely.

Production of Happiness

A senior living community should be much more than a living facility – it should be a community of learners, dancers, musicians, and storytellers. We have a robust offering of activities to promote joy. We want our residents to realize their best potential.

Show Passion

Caregivers communicate a strong passion for serving seniors and their families. Of course, passion isn’t a one-way street. We encourage our residents to get involved and continue to develop their interests.

Responsiveness / Results Oriented

Keeping seniors safe means being able to meet their needs quickly while still making the right decisions using good judgment. Our associates’ high level of engagement with our residents provides an environment that allows them to respond swiftly to situations. We not only have goals, but we also achieve them.


Transparency at Insignia means openness of full and truthful information, communication and accountability. This free flow of open idea exchange will align collaboration, cooperation, and collective decision making. We are transparent with all Insignia stakeholders, that is, residents, family members, associates, and the community at large.


“Insignia Senior Living provides safe and joyful environments where seniors feel loved and valued.”


Our Culture

Insignia communities cultivate a caring, family-like atmosphere. We champion the quality of life, not only for seniors but also for the Insignia staff who care for them.

People who choose to pursue a career at Insignia believe in our vision of sharing A Smile at Every Touch Point™ and delivering the personal touch while providing professional care. We offer residents a variety of living arrangements. It includes amenities, services, dining options, social activities, and personalized care so they can select the menu that best fits their lifestyle choice.

While each community has its unique look, feel and personality.  The company’s decidedly non-corporate culture allows each team member to center on enriching lives through creative, innovative, and customized solutions. It is indeed more about what residents and their families want, rather than what the company wants.


Our Certifications

Insignia Senior Living is proud to be a member of Argentum, the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.

Puerto Rico Medical Tourism

Our three Puerto Rico communities, Miramar Living, Residence, and Villa Serena are prepared to care for medical tourism guests. As part of our temporary care services, visitors to the Island can stay at our communities while recuperating from medical procedures, and receive all the help they need to recover properly. Whether that includes aid in dressing, bathing, or even physical therapy, we are here to help and find the best solution for our guests.


Our Academic Affiliations

In our ongoing effort to provide safe and joyful environments for seniors, we have partnered with prominent academic organizations in order to continue moving to the cutting edge in the care of seniors.

The Mercer University Clinical Affiliation is a joint venture between Insignia Senior Living and the clinical specialties of Mercer University. The students of Mercer, whether they are in the pre-medicine, nursing, rehabilitation or other specialized fields, enjoy the benefit of working with a family owned and operated company whose values and culture are in agreeance with their own. Further, our Residents, Families, and Communities enjoy the prosperous relationship of being part of a teaching environment.


Insignia has an Educational Affiliation Agreement with Universidad Ana G. Méndez (SUAGM) for student rotations in the areas of nursing and culinary arts. SUAGM, founded in 1941, is an institution of higher learning with locations in Florida, Texas, D. C., and Puerto Rico.

CEM College, founded in 1980, specializes in educating healthcare professionals. Its nursing students also rotate at Insignia Communities.

One of our Alpharetta, GA communities, Tapestry House, has joined forces with Georgia State University’s Gerontology Institute to conduct a multi-research project that will find ways to improve the quality of life of caregivers and residents through collaborative care partnerships.

By learning about resident self-care and the care given by family and friends, assisted living staff and other care workers, GSU’s Gerontology Institute will study how to support caregivers in ways that build collaborative care partnerships and improve resident and caregiver quality of life and also facilitate residents’ ability to age in place.

This project is under the direction of Dr. Candace L. Kemp and is funded by the National Institute on Aging, part of the National Institutes of Health.

Insignia has an Affiliation with the University of Puerto Rico School of Medicine through which physicians in the Geriatrics Fellowship program and Internal Medicine Residents train and rotate within Insignia. Led by Insignia’s Medical Director and Associate Professor of Medicine, Dr. Daisy Baez-Franseschi, this program helps us keep up to date on the latest trends in Geriatric and Internal Medicine to the benefit of our residents.

Through an Academic Affiliation Agreement, nursing students from Interamerican University (IU) participate in practice rotations at Insignia’s Communities. IU, founded in 1912, is an institution of higher learning with locations in Florida, Puerto Rico, and Panamá.


Our Services


Our Daily Life


It’s never too late to find a new hobby! Meaningful activities are at the heart of our communities. Before our residents move in, we encourage them to fill out a form detailing their interests and pastimes.

Whether it’s a ladies’ pampering session, a bus outing, or a movie night, we make sure every resident can participate in something they like. Our activities strengthen the body, stretch the mind, and help foster new relationships.
Some of these activities to be mentioned are:

  • Monthly theme dinners to celebrate different cultures
  • Regular shopping Trips
  • Daily exercise classes
  • Worship services
  • Arts and crafts
  • Cards, puzzles and other games
  • Musical entertainment
  • Ice Cream Social
  • Movies
  • Holiday celebrations


Dining is always a relaxing event in our beautiful dining areas, where we provide full table service at all our communities. Meals are delicious and nutritious and tailored to meet the needs of each resident. Upon move in, each resident will complete a questionnaire regarding their likes and dislikes of different foods.

Friends and families are always welcome and encouraged to visit and join us for meals.


Though each of our communities has its look and personality, we offer top of the line amenities at all of them. Residents at any of our facilities enjoy and benefit from:

  • Warm and Inviting common areas
  • Experienced care associates
  • Life enrichment programs
  • Social, emotional and spiritual programs
  • Health and Wellness programs
  • Community Events
  • Complimentary Wifi
  • Emergency call system
  • Pre-wired phone and cable TV
  • Secure facility
  • Fire Safety and Emergency
  • Response Systems
  • Housekeeping and Laundry
  • 24/7 Managed Care


Moments of Joy

As our mission is to provide safe and joyful environments for seniors, we are continually looking for ways to not only care for our seniors but to bring delight to their daily lives. Our caregivers and associates continuously look for ways to share a Smile at Every Touchpoint™. Through our blog, we hope to share some of the many happy moments experienced in our communities.

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